You’ve finally made it to closing day- whew! Whether you’re on the buying or selling side of the aisle, the process almost always has unforeseen and stressful speedbumps that has made this day eagerly anticipated. Perhaps there was a tenuous situation with multiple offers, clients with challenging expectations, or you simply have a lot on your plate. Either way, closing day is an eagerly exciting day for realtors.
However, it’s often a day filled with confusion and stress for your clients. Even if this isn’t their first closing, there is added stress involved for them. Whether they’re a property investor nervous about the other side showing up as planned, or someone who is moving homes and experiencing the emotions that go along with a transition, closing day can be understandably challenging for clients. To add another layer to this stress, many clients aren’t as familiar with the closing process as realtors are. This stress can easily leave clients nervous and can dampen their final experience with their realtor.
Here are three key ways for realtors to ensure that closing day is a fantastic experience and that you deliver well for your clients.
- Plan Extra Time
Traffic. Misspelled names. Remembering whether the refrigerator was included in the sale or not (it happens more than you think). You name it, it might go wrong, and cost you more time than you originally told your clients. They’ve already waited to get to this point, and an hour delay in the closing process can damage your repeat business. Help them (and yourself!) out and create a wide timeframe for your clients to expect to operate in. At Jones & Raulston, we go the extra mile to ensure your closing is smooth, from dedicated signing rooms, to having plenty of parking available, even double-checking the ink pens. If closing goes smoothly, your clients will thank you for it!
- Walk Your Client Through the Steps of Closing
A first-time home buyer will need a crash course in what to expect at the closing. What types of documents are they looking at? What do those numbers mean? Are they supposed to bring ID with them? Even a veteran buyer needs a refresher course. Call them at least two days prior and give them the play-by-play of how the closing will go down. That way, when you get to the table, you can help them go in with confidence. But your job’s not done when you get there either. Pay attention to the looks on their faces when a new document is put in front of them, and be ready to speak up and say, “Remember this one says…” They don’t just depend on you to find them a home; they need you to walk across the finish line with them as well.
- Develop a Solid Relationship with a Title Insurance Company
You’ve got your go-to lenders on speed dial. The buyer might even have theirs ready to go before you can suggest one. You’ve got trust built in for the mortgage already. But what about a title insurance company? Having a relationship with a title insurance company can give your clients the extra peace of mind that the home they’ve dreamed about will be protected from all sides. Most of the time, they’re also not going to give this any thought beforehand. The more of your business relationships you can offer them throughout the process, the more appreciative they’ll be of how thorough you are, and the more likely they’ll be to refer you to others.
We’d be honored to meet you and walk you through our closing process to show you what the difference is at Jones & Raulston!